Why might a business need a fractional marketing manager?

Ask yourself, does your marketing department look like this:

A junior member of staff busily creating content under the direction of general manager filling in for a reliable marketing manager until one can be hired.

It’s a workable situation to be in, but it’s also stressful for senior management and your junior team member. They both have to learn on the job, and they’re not getting the guidance they need from an experienced marketing professional who knows what they’re doing.

That’s where we come in! A fractional marketing manager can take the pressure off senior management who probably have other plates to keep spinning.

If your marketing department looks like the above, you need to take a step back and ask yourself:
Is the person who’s creating your marketing strategy really the best person for the job? Or is someone filling in until you can find an experienced marketer? In the current climate, how long might that take?

And what about your junior team members? Are they learning from someone who has years of experience in the industry? Or are they working with someone relying on Google for answers?

If so, don’t worry—you’re not alone. It’s a common challenge among wedding venues and hotels. If you’re in the weddings or hospitality industry, you know that having a skilled marketing manager is essential. But with so many venues competing for the same customers, it can be tough to find someone with the right skillset and experience.

It doesn’t have to be difficult. Are you ready to be the first among your competitors to solve the missing marketing manager conundrum? If yes, contact us today.

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