Copywriting for the Wedding Industry

We all recognise the power of images and video. But let’s not forget the power of words.

Have you ever noticed a brand with such distinct copy it’s like talking with them face-to-face? This is a sign of well-developed copy.

In wedding industry copywriting there are four main tones of voice:

  1. Chatty copy
  2. Romantic and elegant
  3. Spiffy English aunt who lives in the sticks (you’ll know this one when you see it)
  4. Potty-mouthed rebel.

If this is the tone of voice that truly suits your brand, then more power to you. However, in most instances one brand has established the above tone of voice, and others have copied. This is normal for a business just starting out with copywriting. But as we progress, we need to develop a tone of voice more attuned to our own brand and what our ideal couples want to hear.

Why is Tone of Voice Important?

A strong brand identity cuts through the noise and helps your business stand out. Consumers get confused by businesses with similar logos. It’s no different with brand tone of voice.

Internal brand strategy is ultimately concerned with how a business communicates with it’s own staff, and the outside world. Investing in brand strategy and developing an imitable tone of voice is essential for businesses who intend to be here for a long time to come.

If you are serious about developing your brand tone of voice you can register here for LIVE online training. By the end of this workshop, you’ll have defined how you want your tone of voice to sound and have a clearer plan for your brand communications. Learn more here.

If you have some branding in place already and want to register for our LIVE brand storytelling workshop you can apply here. This is where the combined magic of branding and copywriting comes to life. Learn more here.

Our done for you copywriting services include writing newsletters, developing email nurture sequences, creating knowledge centres and composing blog articles. Follow the links to learn more about each service, or apply for 1:1 work here.

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